Coturnix not only collects all the relevant links, but also gives a commentary on the issue of framing science. However, I disagree with him in that, even for short term, case-by-case, science communication, just for the sake of changing the opinions of non-scientists, we have to say things which are technically incorrect. Why?
Firstly, this is a means and ends question in science, and for me means matter as much as ends. Even though in the short term, we might not be seen achieving our goals, in the long run we are going to.
Secondly, of course, because a good science story is like a detective story, if you can get people hooked to it, finally, it is the details that will matter, and not glossing over them.
Finally, in spite of the fact that scientists could have taken the easy route of comfortable lies to hard truths but did not choose such a route will go a long way in establishing their credentials which is what matters in the final analysis.