Posts Tagged ‘Rama Bijapurkar’

We are like that only

January 28, 2008

When I see a book titled thus, I cannot help but wonder what, what title and all people give to their books yaar!

S Ramachander reviews Rama Bijapurkar’s book on Indian consumer market titled We are like that only and finds it very good:

I like this book personally for the reasons that we like most things; because it says what one wishes one had done oneself. For instance, her persistent use of the new and more research based mental models is very encouraging. The fact of the matter is a good marketing strategy in India of today demands a combination of the skills of a sociologist, anthropologist and economist, which is quite rare in any individual and difficult to come by among the permanent staff of a company.

Insight rather than information or statistics should guide thinking on any relevant, innovative marketing strategy. It is a lesson that many CEOs tend to learn slowly and somewhat reluctantly. Here is a book that should help along the way, if they are so persuaded.

A common friend once described Rama Bijapurkar’s chief strength as the ability to popularise difficult concepts and turn research findings into layman’s language. I thought that it was a perceptive remark, considering how she has used a career in marketing research, and understanding the complex entity called the Indian consumer market as a springboard to becoming a well-recognised publicist for marketing and a strategy consultant.

After reading the very interesting volume full of insightful arguments and convincing data, one tends to agree. The book demonstrates that “Rama is like that only.”

If you ask me, I will tell you just one thing — for that title alone, I would happily shell out the 500 bucks, really! Take a look!

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