Computer as fashion accessory

Nicholas Carr talks about Steve Jobs’  greatest invention, the Bondi blue:

All the other PC makers back then basically saw their computers as industrial tools. What they cared about – and what most buyers had been told to care about – was the specs of the innards, things like chip speed and hard drive capacity. Jobs sensed that there was in fact a set of computer buyers who might actually want a computer that was the color of the ocean off the coast of Australia – and not only that, but they that might well enjoy forking out a little extra money for the privilege of owning such a computer. A computer, Jobs saw, wasn’t just a tool. It was a fashion accessory. And as the guts of PCs continued to turn into commodities, his instinct was confirmed: it was the outside of the PC – the shape of it, the color of it, the look and feel of it – that came to matter. His insight resurrected Apple and killed the beige box.

A nice piece.


2 Responses to “Computer as fashion accessory”

  1. wifi adaptors Says:

    Laptops are a huge necessity among workers these days, and more and more women are turning to the convenience of laptops too. With so many women deciding to work at home, laptops are a must for these women. It is no secret that women enjoy feeling glamorous and trendy, and pink laptops are just that – trendy and glamorous.

  2. Apple Says:


    […]Computer as fashion accessory « Entertaining Research[…]…

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