Archive for January 28th, 2008

We are like that only

January 28, 2008

When I see a book titled thus, I cannot help but wonder what, what title and all people give to their books yaar!

S Ramachander reviews Rama Bijapurkar’s book on Indian consumer market titled We are like that only and finds it very good:

I like this book personally for the reasons that we like most things; because it says what one wishes one had done oneself. For instance, her persistent use of the new and more research based mental models is very encouraging. The fact of the matter is a good marketing strategy in India of today demands a combination of the skills of a sociologist, anthropologist and economist, which is quite rare in any individual and difficult to come by among the permanent staff of a company.

Insight rather than information or statistics should guide thinking on any relevant, innovative marketing strategy. It is a lesson that many CEOs tend to learn slowly and somewhat reluctantly. Here is a book that should help along the way, if they are so persuaded.

A common friend once described Rama Bijapurkar’s chief strength as the ability to popularise difficult concepts and turn research findings into layman’s language. I thought that it was a perceptive remark, considering how she has used a career in marketing research, and understanding the complex entity called the Indian consumer market as a springboard to becoming a well-recognised publicist for marketing and a strategy consultant.

After reading the very interesting volume full of insightful arguments and convincing data, one tends to agree. The book demonstrates that “Rama is like that only.”

If you ask me, I will tell you just one thing — for that title alone, I would happily shell out the 500 bucks, really! Take a look!

Why group meetings are better than seminars

January 28, 2008

PhilipJ at Biocurious, after outlining a typical seminar, tells why he finds group meeting talks more interesting:

I am finding more and more that the kind of talk given in a group meeting environment is more interesting: there’s no grand-standing, there’s no “massaging” of the data, and there is usually good discussion about the real issues faced on data analysis and collection, or the development of simulations, or what have you.

When I was a grad student, we ran an underground seminar forum (called Night Club since it was usually held on Tuesday or Wednesday nights) also for some of the reasons listed above; and, I learnt a great deal about the research in general, and about the research activities in the Department in particular through those talks.

Some blogological links!

January 28, 2008
  1. Sarah Boxer at The New York Review of Books on Blogs (via Abi, at whose post, Coturnix lets us know that the response of Laeleps to the piece is a must-read);
  2. Zuska on interactive and ethical blogging;
  3. Andre of Biocurious on science and blogs (with a video clip of a talk by Andre);
  4. Dave Munger on the official launch of ResearchBlogging.org; and,
  5. Raj at Plus Ultra in a conversation with his daughter, who knows that she is just being used as a  sounding board for his blog post ideas 🙂